CRM Specialist

JobgetherLifecycle marketing

Work remotely from BrazilFull-TimeSenior

Salary not disclosed

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Job Details

Languages: Advanced English and/or Spanish proficiency (advantageous).
Experience: At least 5 years of experience in CRM, lifecycle marketing, retention, or a related field
Required Skills: SQLA/B testingHubSpotLooker

Have at least 5 years of experience in CRM, lifecycle marketing, retention, or a related field, with results improving engagement, retention, and conversion.
Have advanced proficiency in enterprise CRM and marketing automation platforms such as Insider, Braze, Salesforce Marketing Cloud, or HubSpot, including integrations and data architecture.
Have experience designing and managing structured experimentation, including A/B and multivariate testing, holdout groups, and incremental impact measurement.
Have strong SQL skills for audience segmentation and data analysis.
Be proficient with BI tools such as Looker, Metabase, Tableau, or equivalent platforms.
Understand retention, churn, LTV, cohort analysis, channel performance, and deliverability metrics, and translate findings into optimization strategies.
Additional qualifications include deep experience with Insider, including its architecture, APIs, and personalization capabilities.
Additional qualifications include experience supporting internationalization of digital products and multichannel communications across countries.
Additional qualifications include familiarity with propensity models and customer data platforms (CDPs) for marketing campaigns.
Additional qualifications include advanced HTML/CSS for email development and personalization scripting languages such as AMPscript, Jinja, or Liquid.
Advanced English and/or Spanish proficiency is advantageous.

Define and improve lifecycle strategies, communication journeys, messaging sequences, contact frequency, prioritization, and channel pressure across email, push notifications, in-app messaging, and SMS.
Lead A/B tests, multivariate testing, control groups, and holdouts to measure incremental impact and optimize campaigns.
Develop behavioral, RFM, and propensity-based audience segments with BI and Data teams.
Oversee CRM platform data architecture, integrations, events, and marketing technology best practices.
Monitor and optimize email deliverability, including domain and IP reputation, database hygiene, authentication protocols, bounce rates, and spam indicators.
Define and monitor CRM KPIs, including retention, churn, LTV, and cohort-based conversion; develop forecasts and turn insights into business recommendations.
Adapt communication strategies for new markets, including localized journeys, campaign calendars, and audience segmentation.
Manage consent, communication preferences, and opt-out processes to support compliance with Brazil's LGPD and applicable privacy requirements.
Mentor CRM analysts, review critical campaigns, establish quality standards, and represent CRM needs in cross-functional roadmap discussions.

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