Principal CRM Consultant

M
Massive RocketCRM marketing
Anywhere in Latin AmericaContractPrincipal
Salary not disclosed
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Job Details

Required Skills
SQLA/B testing

Requirements

  • Show clear examples of revenue or retention growth attributable to your work, measured against a control or holdout, and present results to clients.
  • Be comfortable writing customer segmentation in SQL.
  • Have hands-on experience personalizing with Liquid.
  • Be able to design and launch customer journeys.
  • Have delivered live projects in Braze, or have deep expertise in a similar platform such as Salesforce Marketing Cloud or Klaviyo.
  • Have delivered work for several brands simultaneously in an agency or consultancy.
  • Demonstrate experience raising others’ skills through training, adopted frameworks or playbooks, or improved ways of working.
  • Be comfortable presenting to Director, VP and C-suite stakeholders and respectfully challenging them when data points another way.
  • Provide proof of incorporation and current insurance as a contractor.

Responsibilities

  • Solve complex technical and strategic problems and own the quality of work on client accounts.
  • Design phased CRM solutions, including experimentation and measurement, loyalty programs, customer segmentation, and advanced SQL or HTML email builds.
  • Lead solutioning and prioritization conversations, breaking large programs into achievable milestones.
  • Build trusted relationships with Director, VP and C-suite client stakeholders.
  • Use data to develop recommendations and communicate them through decks, documents and discussions.
  • Measure work using control groups, holdouts and A/B tests, and report its impact on client revenue, retention and engagement.
  • Train delivery team members and create reusable frameworks, playbooks and documentation.
  • Mentor teammates and lead CRM strategy, data standards and loyalty best practices across the delivery team.
  • Support pitch teams with scoping, IP development and new client work.
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