Principal CRM Consultant
M
Massive RocketCRM marketing
Anywhere in Latin AmericaContractPrincipal
Salary not disclosed
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Job Details
- Required Skills
- SQLA/B testing
Requirements
- Show clear examples of revenue or retention growth attributable to your work, measured against a control or holdout, and present results to clients.
- Be comfortable writing customer segmentation in SQL.
- Have hands-on experience personalizing with Liquid.
- Be able to design and launch customer journeys.
- Have delivered live projects in Braze, or have deep expertise in a similar platform such as Salesforce Marketing Cloud or Klaviyo.
- Have delivered work for several brands simultaneously in an agency or consultancy.
- Demonstrate experience raising others’ skills through training, adopted frameworks or playbooks, or improved ways of working.
- Be comfortable presenting to Director, VP and C-suite stakeholders and respectfully challenging them when data points another way.
- Provide proof of incorporation and current insurance as a contractor.
Responsibilities
- Solve complex technical and strategic problems and own the quality of work on client accounts.
- Design phased CRM solutions, including experimentation and measurement, loyalty programs, customer segmentation, and advanced SQL or HTML email builds.
- Lead solutioning and prioritization conversations, breaking large programs into achievable milestones.
- Build trusted relationships with Director, VP and C-suite client stakeholders.
- Use data to develop recommendations and communicate them through decks, documents and discussions.
- Measure work using control groups, holdouts and A/B tests, and report its impact on client revenue, retention and engagement.
- Train delivery team members and create reusable frameworks, playbooks and documentation.
- Mentor teammates and lead CRM strategy, data standards and loyalty best practices across the delivery team.
- Support pitch teams with scoping, IP development and new client work.
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