Staff Product Marketing Manager, Patient Growth

New

JobgetherDigital healthcare

Based in the United StatesFull-TimeStaff

SalaryExpected annual base salary of $190,400–$238,000

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Job Details

Experience: At least 8 years of experience in product marketing, growth marketing, or a closely related discipline

At least 8 years of experience in product marketing, growth marketing, or a closely related discipline.
Substantial consumer-facing marketing experience and accountability for business outcomes.
Demonstrated ability to develop and execute strategies that influence customer behavior and deliver business results.
Ability to translate qualitative research and quantitative evidence into actionable strategies and decisions.
Deep understanding of consumer marketing funnels, including acquisition, activation, engagement, and lifecycle marketing.
Experience developing testable hypotheses, designing experiments, interpreting results, and applying learnings.
Strong strategic writing skills, including product positioning, messaging frameworks, creative briefs, and go-to-market narratives.
Experience marketing in a regulated or highly constrained consumer category.
Strategic judgment and ability to identify opportunities and shape solutions independently in ambiguous situations.
Ability to influence senior leaders, communicate clear points of view, and revise recommendations when evidence changes.
Experience collaborating across Product, Research, Creative, Growth, and Lifecycle teams.
Practical experience using AI tools in professional workflows, with sound judgment about where human expertise remains essential.
Concrete examples of marketing initiatives that improved customer behavior, funnel performance, or business outcomes.

Develop a deep understanding of patients’ needs, motivations, and challenges across care discovery, provider selection, and ongoing engagement.
Combine customer research, qualitative insights, and quantitative funnel data to identify opportunities to improve acquisition, activation, and retention.
Create differentiated patient positioning, messaging frameworks, and launch narratives.
Reduce friction in care discovery and selection through messaging, information sequencing, and patient-focused experiences.
Partner with Growth and Lifecycle teams to set launch strategy, target audiences, engagement timing, and value proposition messaging.
Develop hypotheses, design and execute experiments, measure outcomes, and apply findings to marketing strategies and patient experiences.
Collaborate with Product, Research, Creative, Growth, and Lifecycle teams to translate patient insights into product priorities and coordinated go-to-market initiatives.
Provide recommendations to senior stakeholders and adapt strategies as evidence and business priorities change.
Establish standards for consumer product marketing through strategic thinking, writing, execution, and collaboration.
Use AI tools in research, strategy, and execution workflows where they improve efficiency and effectiveness, applying human judgment.

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