Staff Community Product Marketing Manager, Trust & Safety
New
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Reddit, Inc.Trust and Safety
Remote - United StatesFull-TimeStaff
Salary$194,600 — $272,400 USD
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Job Details
- Experience
- 12+ years of experience in product marketing
Requirements
- Bring 12+ years of product marketing experience.
- Demonstrate ownership of positioning, go-to-market strategy, and product launches for consumer or community audiences.
- Have deep Trust and Safety expertise on social or user-generated content platforms.
- Have direct experience bringing safety or integrity products to users and communicating highly sensitive topics.
- Use qualitative and quantitative research and data insights to prioritize audiences, inform product decisions, and evaluate marketing outcomes.
- Demonstrate the ability to influence product strategy and lead complex launches with technical and non-technical partners.
- Navigate disagreement and align stakeholders.
- Understand online community dynamics, moderator roles, and the relationship between platform safety and community governance.
- Manage multiple product workstreams and adapt to ambiguity and changing priorities while maintaining quality and attention to detail.
- Preferred: Be familiar with Reddit’s ecosystem, including subreddit governance, volunteer moderation, and native and third-party moderation tools.
- Preferred: Have experience launching products from concept to market, including beta testing and phased rollouts with active community participation.
- Preferred: Have experience in high-growth, highly ambiguous tech environments.
Responsibilities
- Use research, community feedback, data, and market insights to identify redditor and moderator needs and inform audience segments, product recommendations, and go-to-market priorities.
- Own positioning, messaging, launch goals, and activation plans for Trust and Safety products, tailoring strategies to different communities and audiences.
- Explain how products address spam, coordinated manipulation, and harmful behavior, including their benefits, limitations, and trade-offs.
- Lead cross-functional launches, including beta programs, community announcements, educational content, and multichannel campaigns.
- Create resources that help redditors and moderators understand safety changes and use relevant tools.
- Bring community questions and feedback into product planning and explain how platform protections and community moderation work together.
- Partner with Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications teams.
- Define and track audience understanding, product adoption, and campaign effectiveness; use results and feedback to improve messaging and launch plans.
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