Senior Staff Performance Marketing Manager
New
1
1PasswordCybersecurity
Remote (United States | Canada); This is a remote opportunity within Canada and the US.Full-TimeManager
SalaryUSA-based roles only: The annual base salary for this role is between $157,000 USD and $228,000 USD; Canada-based roles only: The annual base salary for this role is between $133,000 CAD and $193,000 CAD.
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Job Details
- Experience
- 8+ years of experience in performance marketing, demand generation, or growth marketing.
- Required Skills
- Cybersecurity
Requirements
- Have 8+ years of experience in performance marketing, demand generation, or growth marketing.
- Bring hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels.
- Have experience supporting a sales-led growth motion and connecting marketing activity to MQLs, SQLs, pipeline, and revenue.
- Demonstrate measurable pipeline and revenue impact through paid B2B programs.
- Use strong analytical skills to make thoughtful decisions with incomplete or imperfect data.
- Have experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance.
- Have experience marketing complex technical products to developers, IT professionals, or other technical decision-makers.
- Cybersecurity experience or familiarity with AI tools and automated workflows is a plus.
Responsibilities
- Own B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives.
- Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results.
- Manage paid channels and platforms from strategy and execution through optimization, reporting, and continuous improvement.
- Evaluate ROI, marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy.
- Monitor leads, MQLs, conversion rates, CPL, downstream pipeline, opportunity volume, and revenue influence.
- Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages.
- Translate experiment results into scaled programs and clear recommendations.
- Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality and campaign performance.
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