VP, Marketing

JobgetherDental healthcare technology

Based in the United StatesFull-TimeVp

SalaryBase salary: $230,000–$270,000 annually

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Job Details

Experience: 10+ years of B2B marketing experience, including at least 5 years in marketing leadership roles.

Have 10+ years of B2B marketing experience.
Have at least 5 years in marketing leadership roles.
Demonstrate success scaling marketing from early traction to repeatable, sustainable growth.
Have owned pipeline and revenue outcomes across enterprise, mid-market, and SMB segments.
Bring strong expertise in product marketing or demand generation.
Have experience supporting complex B2B SaaS sales cycles.
Have experience across channel and partner marketing, customer lifecycle marketing, and brand development.
Be willing to remain hands-on while setting strategic direction and developing scalable processes.
Have experience with marketing operations, attribution, performance measurement, and revenue operations.
Bring storytelling, positioning, and messaging skills to align Marketing, Sales, and Product around a unified go-to-market strategy.
Have cross-functional collaboration and communication skills, particularly in executive and commercial environments.
Bonus: experience in healthcare, artificial intelligence, or other regulated industries; marketing to clinicians, healthcare providers, or healthcare systems; or creating demand in emerging markets.

Own marketing-sourced and marketing-influenced pipeline targets across enterprise, mid-market DSO, and SMB segments.
Build segment-specific demand generation programs, including enterprise ABM, mid-market awareness campaigns, and SMB inbound initiatives.
Develop campaigns to increase penetration among mid-market DSOs and strengthen market presence across customer segments.
Define and communicate the market position for AI-powered dental care.
Develop a unified platform narrative, lead PR and thought leadership, and create evidence-based sales materials.
Partner with Sales leadership on ideal customer profiles, account segmentation, pipeline coverage, and complex sales-cycle strategies.
Build partner-led demand generation, co-marketing, channel enablement, and partner onboarding programs.
Develop customer retention, expansion, nurture, and advocacy programs.
Collaborate with Product and Sales on pricing, packaging, launches, and market expansion.
Build and lead marketing teams and establish scalable attribution, analytics, and revenue operations processes.

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