VP of Go-to-Market Strategy & Market Intelligence
New
I
Insider OneMartech SaaS
United StatesFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies; 7+ years of experience specifically in the martech industry
- Required Skills
- Artificial IntelligenceCross-functional Team LeadershipSaaS
Requirements
- 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies.
- 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models.
- Deep knowledge of the AI landscape and its impact on go-to-market motions, pipeline optimization, and product marketing.
- Demonstrated success designing and executing scalable GTM programs with measurable pipeline and revenue growth.
- A track record of initiatives that materially increase win rates and reduce sales cycle times.
- Strong analytical thinking and an engineering-minded approach to breaking down complex problems into systems and frameworks.
- Cross-functional leadership aligning sales, marketing, product, and customer success around shared GTM goals.
- Experience building enablement playbooks, launch frameworks, and product education loops.
- Strong communication and stakeholder management skills, including presenting to C-level audiences.
- Ability to execute with minimal guidance and thrive in ambiguity.
- Global perspective and experience working across regions and functions.
Responsibilities
- Architect and lead global go-to-market strategies from awareness to close.
- Own revenue delta and pipeline growth, tracking initiative ROI, funnel conversion improvements, and win rates.
- Partner with regional revenue teams to analyze funnel performance and implement optimization strategies.
- Build a cross-functional GTM engine that equips sales, solutions consultants, and partner teams with insights and tools.
- Align marketing, product, enablement, and revenue operations on launch plans, positioning updates, and competitor battle cards.
- Turn insights into decision-ready assets and GTM narratives for buyers and strategic decision-makers.
- Own pipeline acceleration initiatives, identify systemic blockers, and design and implement solutions at scale.
- Lead revenue sprints in response to market shifts and expansion opportunities.
- Instrument GTM workflows, measure impact, and apply iterative improvements.
- Present findings, frameworks, and impact metrics to executive leadership and contribute to board-level strategic conversations.
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