Senior SEO Strategy Lead (SEO, AEO, GEO)

New

AirbnbTravel marketplace

This position is US - Remote Eligible.Full-TimeLead

Salary$196,000 — $245,000 USD

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Job Details

Experience: 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives.
Required Skills: SQLCross-functional Team LeadershipSEO

Have 10+ years of experience in SEO.
Have 2+ years in a senior or leadership capacity engaging with executives.
Write SQL queries to analyze crawl, log, search console, and conversion data.
Demonstrate a track record of shipping SEO programs at scale and driving organic growth from prioritization through launch and measurement.
Bring expertise in technical SEO and content strategy, including site architecture, structured data, indexation, and content quality.
Understand AI-powered search and answer engines, including LLM-based retrieval, citation behavior, and entity recognition.
Build measurement frameworks that quantify organic-channel business impact and address attribution challenges.
Have experience working cross-functionally with engineering, product, content, and data science teams to implement improvements at scale.
Have a track record of developing and retaining high-performing teams.
Hold a bachelor’s degree or have an equivalent combination of education and progressive experience.
Preferred: experience in a two-sided marketplace or travel business, international SEO, programmatic or product-led SEO, AEO/GEO visibility monitoring, and Python, BigQuery, or similar tools.

Own the organic growth strategy and content roadmap across SEO, AEO, and GEO.
Set priorities, briefs, templates, and quality standards for content and landing pages.
Analyze data in SQL, size opportunities, prioritize work, and drive launches and experiments through measurement.
Partner with product and engineering teams to embed SEO and AEO best practices in web properties, app surfaces, and structured data.
Improve how AI models understand Airbnb listings, products, and policies and cite Airbnb as a source.
Build and evolve measurement frameworks, attribution models, indicators, dashboards, and revenue-impact reporting.
Develop Airbnb’s perspective on AI-generated answers and translate technical concepts into business narratives for senior leaders.

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