Associate Director - Field Marketing

JobgetherB2B SaaS cybersecurity

Based in the United StatesFull-TimeDirector

Salary1,000,000 INR per year

Apply NowOpens the employer's application page

Job Details

Experience: 8–12 years in B2B marketing, including at least 5 years in SaaS field or regional marketing and 3 years managing field marketers
Required Skills: CybersecurityBudget managementHubSpot

Bring 8–12 years of B2B marketing experience.
Have at least 5 years of SaaS field or regional marketing experience.
Have 3 years of experience managing field marketers, ideally across multiple regions.
Demonstrate experience managing multi-region budgets and pipeline targets and measuring program ROI.
Have experience conducting performance analysis in HubSpot.
Have executed marketing programs in at least two of the US, UK/Europe, Middle East, or India/APAC.
Have experience engaging startup and SMB buyers and mid-market or enterprise security, IT, or GRC leaders.
Build partnerships with Sales, SDRs, and channel partners; coach teams and present to senior executives and leadership.
Balance strategic planning with event delivery, executive engagement, and account-specific marketing programs.
Cybersecurity, compliance, or GRC experience; practitioner communities or executive peer groups; account-level field programs; or scaling founder-led initiatives at a Series B or later company are advantageous.

Develop annual and quarterly field marketing plans across the US, EMEA, and APAC, aligned with regional sales priorities and pipeline targets.
Own sourced and influenced pipeline, manage budgets, measure program ROI, and review performance within 30 days.
Plan and execute conferences, executive dinners, roundtables, partner-led experiences, and other field programs.
Collaborate with Sales and SDR teams on target accounts, meeting goals, outreach, follow-up, and nurturing.
Lead GRC Hub and Secure Circle, a CISO peer group, to increase membership, engagement, pipeline, and advocacy.
Coach three regional field marketers, oversee hiring and headcount planning, and establish repeatable program playbooks.
Partner with Product Marketing, Marketing Operations, Finance, Sales, SDRs, and external agencies on program delivery and resource management.
Test new markets, event formats, gifting strategies, and activations; use AI to improve research, targeting, content development, and reporting.

View Full Description & ApplyYou'll be redirected to the employer's site