Director of Marketing
New
C
CyberSheath Services International LLCCybersecurity services
Source API remote eligibility restrictions: United StatesFull-TimeDirector
Salary140,000 - 175,000 USD per year
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Job Details
- Experience
- 8+ years of progressive B2B marketing experience, including 3+ years in a marketing leadership role.
- Required Skills
- CybersecurityDigital Marketing
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field; equivalent professional experience will be considered.
- 8+ years of progressive B2B marketing experience, including 3+ years in a marketing leadership role.
- Demonstrated success developing and executing marketing strategies that drive measurable pipeline, revenue, and market growth.
- Experience marketing complex B2B services or technology solutions, such as cybersecurity, managed services, compliance solutions, SaaS, or enterprise IT services.
- Strong command of demand generation, account-based marketing, content strategy, digital marketing, field marketing, campaign operations, and marketing analytics.
- Experience supporting sales organizations with long, complex sales cycles and multiple economic, technical, and operational stakeholders.
- Ability to translate technical concepts into customer-focused positioning, messaging, and content.
- Experience managing budgets, agencies, vendors, and marketing technology platforms.
- Track record of building and leading high-performing teams in fast-moving, growth-oriented environments.
- Fluency with funnel metrics, attribution, conversion analysis, pipeline reporting, and campaign performance optimization.
- Preferred: experience in cybersecurity, cybersecurity compliance, managed security or IT services, GRC, risk management, or regulated technology markets.
- Preferred: familiarity with the Defense Industrial Base, federal contracting, CMMC 2.0, DFARS, NIST SP 800-171, FedRAMP, CUI, or government cloud environments.
Responsibilities
- Develop annual and quarterly marketing strategy and go-to-market plans with executive leadership and cross-functional teams.
- Define target segments, ideal customer profiles, buyer personas, market priorities, and account-tiering strategies.
- Own demand generation from awareness through opportunity creation and optimize campaigns across digital advertising, search, email, webinars, events, partner marketing, social media, and ABM.
- Lead brand strategy, positioning, messaging, thought leadership, content planning, website messaging, SEO priorities, and conversion-path improvements.
- Partner with Sales, Solution Engineering, and Service Delivery on service positioning, value propositions, competitive differentiation, and sales-enablement materials.
- Plan industry events and build co-marketing programs with strategic technology, channel, and ecosystem partners.
- Establish marketing performance metrics, dashboards, and executive reporting for pipeline, conversion, campaign ROI, and revenue contribution.
- Manage marketing technology, data hygiene, attribution, campaign operations, budgets, vendors, agencies, and internal resources.
- Hire, develop, coach, and retain a high-performing marketing team.
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