Senior Director, HCP and Access Marketing
New
I
Immunic TherapeuticsBiotechnology and pharmaceuticals
Remote - USFull-TimeDirector
Salary$250K - $280K; $250K – $280K • Offers Equity • Offers Bonus; Estimated Salary Range $250K – $280K • Offers Equity • Offers Bonus
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Job Details
- Experience
- 15+ years of progressive marketing experience
- Required Skills
- Digital MarketingMarket Research
Requirements
- Bachelor's degree required; MBA or advanced degree preferred.
- 15+ years of progressive marketing experience in biotechnology or pharmaceuticals.
- Significant experience in brand and global marketing and access leadership roles.
- Direct experience leading HCP and market access customer strategy and marketing through a multiple sclerosis therapy launch.
- Proven end-to-end strategy-to-execution experience across digital and field promotional channels.
- Experience managing global or multi-customer-segment positioning while balancing brand consistency with customer segment needs.
- Strong experience managing creative, media, digital, and market research agency partners.
- Ability to translate clinical and scientific data into clear, differentiated brand positioning and messaging.
- Experience partnering with Market Access, Medical Affairs, and Patient Advocacy on integrated launch strategy.
- Willingness and ability to travel approximately 25–40% of the time, including internationally.
- Experience launching a therapy with a novel mechanism of action or first-in-class positioning.
- Fluency with digital and omnichannel approaches; ability to adapt marketing approaches using disruptive technologies and innovations.
Responsibilities
- Own HCP and organized customer/access segment strategy, aligned with brand strategy and a core narrative adaptable across US and international markets.
- Translate clinical and mechanism-of-action data into differentiated brand messaging relevant to physicians.
- Apply lessons from prior global MS launches to launch sequencing, market prioritization, and pre-launch disease education.
- Lead end-to-end omnichannel and digital execution across web, social, and non-personal promotion.
- Partner on market research, launch scenarios, segmentation, targeting, and KPIs using insights and analytics.
- Partner with Market Access on integrated plans for payers, population-based decision makers, and practice managers; own pull-through strategy and resources.
- Coordinate with Market Access, Medical Affairs, Patient Advocacy, Regulatory, and Legal/Compliance on launch readiness.
- Build and manage the HCP and access marketing budget with marketing peers, Access, Finance, and the VP of Marketing.
- Onboard and manage creative, media, research, and digital agencies, and develop scalable marketing processes and governance.
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