- Own HCP and organized customer/access segment strategy, aligned with brand strategy and a core narrative adaptable across US and international markets.
- Translate clinical and mechanism-of-action data into differentiated brand messaging relevant to physicians.
- Apply lessons from prior global MS launches to launch sequencing, market prioritization, and pre-launch disease education.
- Lead end-to-end omnichannel and digital execution across web, social, and non-personal promotion.
- Partner on market research, launch scenarios, segmentation, targeting, and KPIs using insights and analytics.
- Partner with Market Access on integrated plans for payers, population-based decision makers, and practice managers; own pull-through strategy and resources.
- Coordinate with Market Access, Medical Affairs, Patient Advocacy, Regulatory, and Legal/Compliance on launch readiness.
- Build and manage the HCP and access marketing budget with marketing peers, Access, Finance, and the VP of Marketing.
- Onboard and manage creative, media, research, and digital agencies, and develop scalable marketing processes and governance.
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