Marketing Director of Public Safety
New
J
JobgetherPublic safety marketing
Based in the United States; Nationwide remote working arrangement within the United StatesFull-TimeDirector
SalaryNational range of $136,100–$252,800, with geographic adjustments depending on location.
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Job Details
- Experience
- At least 10 years of experience in B2B and/or B2C marketing, strategic planning, or related consulting roles.
- Required Skills
- People ManagementSEOBudget management
Requirements
- At least 10 years of experience in B2B and/or B2C marketing, strategic planning, or related consulting roles.
- Bachelor's degree or equivalent professional experience; a degree in Marketing, Business, or a related discipline is preferred, and an MBA is an advantage.
- Experience in government, public safety, law enforcement, criminal justice, or related industries is strongly preferred.
- Demonstrated experience developing and executing integrated marketing strategies, including account-based marketing, demand generation, lead generation, and customer retention.
- Strong understanding of marketing analytics, performance data, campaign effectiveness, and performance indicators.
- Ability to lead complex cross-functional projects from strategy and planning through execution.
- Experience managing senior-level vendor relationships, external marketing partners, and stakeholder networks.
- Proficiency with CRM systems, contact management tools, and marketing databases.
- Experience developing and managing marketing budgets and evaluating marketing investments.
- Extensive direct marketing experience involving products and/or services.
- Previous people management experience, including coaching and developing team members.
- Ability to travel moderately for business meetings, events, and stakeholder collaboration.
Responsibilities
- Develop and execute marketing strategies and annual plans for public safety, law enforcement, and criminal justice audiences.
- Lead account-based marketing, demand generation, lead generation, customer retention, and growth initiatives.
- Plan and deliver multichannel campaigns across email, digital advertising, social media, webinars, and industry events.
- Create messaging, thought leadership content, marketing collateral, campaign assets, and sales enablement materials.
- Align marketing activities with go-to-market strategies and revenue objectives in collaboration with sales and business development teams.
- Develop and manage event programs, including trade shows, conferences, sponsorships, speaking engagements, and user conferences.
- Manage marketing budgets and program expenditures, and evaluate campaign performance using analytics and success metrics.
- Lead, mentor, and develop direct reports where applicable.
- Manage relationships with vendors, external agencies, and marketing partners.
- Support SEO and other digital marketing initiatives.
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