Senior Digital Marketing Manager
New
F
Form3Payments technology
United Kingdom; United States (Connecticut, Florida, New Jersey, New York, North Carolina)Full-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years’ experience in B2B digital marketing, demand generation or campaign management.
- Required Skills
- SalesforceDigital Marketing
Requirements
- Have 6+ years’ experience in B2B digital marketing, demand generation or campaign management.
- Have strong experience developing campaign strategies and delivering integrated marketing campaigns.
- Be able to link marketing investment to revenue growth and return on investment.
- Bring expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.
- Have practical experience using AI, automation and marketing technology to improve campaign performance.
- Have digital marketing capability across websites, landing pages, email, paid media, search and social.
- Have strong analytical and performance-reporting skills and a commercial, customer-focused approach.
- Have experience in technology, SaaS, Fintech or payments (desirable).
- Have experience across multiple markets such as the UK, Europe or North America (desirable).
- Be familiar with tools such as Salesforce, Pardot, Salesloft, Cognism or ZoomInfo (desirable).
Responsibilities
- Develop and own Form3’s digital growth and demand generation strategy.
- Create go-to-market plans for products, propositions, markets and strategic announcements.
- Create integrated, multi-channel programmes to generate awareness, engagement, qualified leads and pipeline.
- Build account-based marketing programmes for high-value prospects and strategic accounts.
- Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance.
- Monitor performance across the marketing funnel and make insight-led recommendations.
- Improve website performance, conversion rates, user journeys and marketing-driven engagement.
View Full Description & ApplyYou'll be redirected to the employer's site
