Brand & Digital Marketing Manager
New
W
WaabiAutonomous transportation
Remote US & CanadaContractManager
Salary43 - 61 USD per hour
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Job Details
- Experience
- 5+ years of experience in digital marketing, brand marketing, or marketing operations
- Required Skills
- Digital MarketingHubSpot
Requirements
- Have 5+ years of experience in digital marketing, brand marketing, or marketing operations.
- Bring hands-on experience managing Google Ads and LinkedIn Ads campaigns.
- Have working knowledge of HubSpot workflows, form submissions, lead routing, and email campaign execution.
- Have experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube.
- Be highly organized and able to independently manage multiple ongoing workstreams with minimal ramp-up time.
- Have excellent written communication skills and experience adapting content for different platforms and audiences.
- Be available for an approximately 6-month contract engagement providing parental leave coverage.
- Ideally, have experience in B2B or technology environments.
- Autonomous vehicle, robotics, or broader deep-tech industry experience is a plus.
- Vendor relationship experience and experience supporting executive or leadership social media are nice to have.
Responsibilities
- Publish press coverage, blog articles, and research papers to the Waabi website, coordinating with stakeholders on accuracy and timing.
- Execute day-to-day Google Ads and LinkedIn Ads campaigns and flag performance issues or anomalies.
- Monitor HubSpot workflows, form submissions, lead routing, and email deliverability.
- Publish weekly social content across LinkedIn, YouTube Shorts, Instagram, and X, adapting content to each platform.
- Monitor social comments, tags, and media mentions, and escalate items that require a response.
- Compile and distribute a weekly or biweekly industry news roundup, highlighting Waabi mentions.
- Send scheduled HubSpot email campaigns and coordinate post-event and nurture emails.
- Maintain the media kit, photo library, and b-roll in shared drives.
- Pull bi-weekly social and digital metrics and share performance summaries with the team.
- Support product marketing, communications, events, facility branding, vendor coordination, and executive social posts.
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