Growth Marketing Manager
New
O
OnitLegal technology
Remote - USAFull-TimeManager
Salary$92,000 - $115,000 a year; Base: Up to $115,000; Bonus: 8%
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Job Details
- Experience
- 5+ years of B2B marketing experience
- Required Skills
- SalesforceHubSpot
Requirements
- Have 5+ years of B2B marketing experience focused on performance, demand generation, or growth marketing.
- Bring experience in SaaS or technology, preferably.
- Demonstrate a track record managing paid digital programs, including Google Ads, LinkedIn Ads, paid social, and retargeting, with measurable pipeline and revenue results.
- Have hands-on experience with conversion rate optimization and marketing experimentation.
- Apply an analytical, data-driven approach to decisions.
- Understand marketing metrics including CAC, ROAS, cost per opportunity, funnel conversion, and attribution.
- Be proficient in HubSpot and Salesforce.
- Be proficient in analytics and reporting tools such as Google Analytics.
- Communicate and collaborate across Sales, Product Marketing, and Rev Ops.
Responsibilities
- Own the go-to-market plan, budget, campaigns, and results for ContractWorks.
- Plan, launch, and optimize paid search, paid social, display, and retargeting campaigns across Google, LinkedIn, and other channels.
- Partner with content and web teams on SEO.
- Improve conversion across landing pages, trials, demo requests, forms, and nurture through A/B and multivariate testing.
- Build email, nurture, and retargeting programs that move leads toward sales readiness and support SDR and sales handoff.
- Manage program budgets and agency and tool partners; track CAC, cost per opportunity, ROAS, and payback, and reallocate spend based on performance.
- Build dashboards and report on MQLs, marketing-originated pipeline, marketing-influenced bookings, and revenue.
- Maintain a prioritized testing backlog and share results and learnings with the marketing team.
- Partner with Sales, SDRs, Product Marketing, Customer Marketing, and Rev Ops on messaging, lead quality, routing, and attribution.
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