PPC Team Lead
New
B
BoostaDocument software
Remote, Europe; Remote, UkraineFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4+ years hands-on in PPC / paid search
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- Have 4+ years of hands-on PPC or paid search experience, with full ownership of accounts and budgets.
- Have Google Ads experience; Microsoft Ads is a plus.
- Demonstrate profitable paid acquisition scaling with results for spend, ROAS/ROI, CAC and payback.
- Understand LTV, CAC, payback period, conversion funnels, retention and margin, and be able to build and defend a model in a spreadsheet.
- Have deep knowledge of tCPA/tROAS and value-based bidding, campaign structures, Performance Max, keyword research and negative keyword management.
- Have experience with GA4, Google Tag Manager, conversion tracking, offline or server-side conversions, and value-based conversion setup.
- Use advanced Google Sheets or Excel and work with BI dashboards and raw data; basic SQL is a strong plus.
- Have a systematic approach to A/B testing ads, landing pages and bidding approaches, with clear hypotheses and conclusions.
- Have experience with scripts and automation, such as Google Ads Scripts, APIs or rules.
- Have experience with other paid channels, such as Meta, TikTok or Apple Search Ads, and cross-channel budget allocation.
- Have experience launching new GEOs and markets.
Responsibilities
- Own the PPC channel for Solvy end-to-end, including campaign strategy, launch, optimization and scaling.
- Manage and allocate the paid budget to meet CAC, ROAS and payback targets and grow revenue profitably.
- Model product economics, including LTV, CAC, funnel conversion and retention, to guide bids, targets and budget decisions.
- Set up and maintain tracking, conversions and value-based optimization with analytics and development.
- Run ongoing tests across ads, keywords, audiences, bidding strategies and landing pages.
- Identify growth opportunities in new GEOs, campaign types, channels and funnel improvements with the product team.
- Build reporting and present results, insights and plans to management.
- Monitor platform updates and market changes and apply them to campaigns.
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