PPC Specialist
New
J
JobgetherDigital marketing
Our partner is looking for a PPC Specialist based in Poland.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years of hands-on experience managing PPC and paid media campaigns.
- Required Skills
- Google AnalyticsMicrosoft ExcelA/B testingGoogle Sheets
Requirements
- At least 3 years of hands-on experience managing PPC and paid media campaigns.
- Working knowledge of Google Ads, including search, display, and remarketing campaigns.
- Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.
- Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data analysis.
- A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong analytical and problem-solving skills, including interpreting campaign performance data and identifying trends.
- Written communication and ad-copywriting skills.
- Familiarity with landing page optimization, A/B testing, and conversion rate optimization.
- Ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
- Preferred: Experience with Microsoft Advertising, Meta Ads, LinkedIn Ads, or other paid media platforms.
- Preferred: Familiarity with e-commerce and shopping campaigns.
- Preferred: Experience with SEMrush, Ahrefs, WordStream, Optimizely, or Unbounce.
Responsibilities
- Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies.
- Conduct keyword research, competitive analysis, and audience segmentation.
- Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms.
- Develop ad copy and test creative variations, extensions, audiences, and messaging.
- Monitor campaign metrics and adjust bids, budgets, and targeting based on performance.
- Collaborate with content, design, and development teams to improve landing pages and user journeys.
- Implement and maintain conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems.
- Prepare performance reports, analyze attribution and funnel performance, and present recommendations.
- Monitor advertising spend, budget pacing, and forecasts.
- Share performance insights and test new channels, formats, tools, and automation opportunities.
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