PPC Specialist

New

BoostaDocument platform

Remote, Europe; Remote, UkraineFull-TimeMiddle

Salary not disclosed

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Job Details

Have 2+ years of hands-on PPC or paid search experience.
Have full ownership experience for advertising accounts and budgets.
Have hands-on Google Ads experience; Microsoft Ads is a plus.
Show a track record of scaling paid acquisition profitably, with metrics such as spend, ROAS/ROI, CAC and payback.
Understand LTV, CAC, payback period, conversion funnels, retention and margin, and be able to build and defend a model in a spreadsheet.
Know bidding strategies including tCPA, tROAS and value-based bidding, as well as campaign structures, Performance Max, keyword research and negative keyword management.
Have tracking and attribution experience with GA4, Google Tag Manager, conversion tracking, offline or server-side conversions, and value-based conversion setup.
Use Google Sheets or Excel at an advanced level and work with BI dashboards and raw data; basic SQL is a plus.
Run systematic A/B tests of ads, landing pages and bidding approaches, with clear hypotheses and conclusions.
Experience with subscription, SaaS, EdTech or other LTV-based products is a plus.

Own the PPC channel for Solvy end-to-end, from strategy and campaign launch to optimization and scaling.
Manage and allocate paid budgets to meet CAC, ROAS and payback targets and grow revenue profitably.
Model product economics, including LTV, CAC, funnel conversion and retention, to inform bids, targets and budget decisions.
Set up and maintain tracking, conversions and value-based optimization with analytics and development teams.
Run ongoing tests across ads, keywords, audiences, bidding strategies and landing pages.
Identify growth opportunities in new GEOs, campaign types, channels and funnel improvements with the product team.
Build reporting and present results, insights and plans to management.
Track platform updates and market changes and apply them to campaigns.

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