Integrated Demand Generation Specialist III

New

MetaB2B technology

Location: United States; Location: RemoteContractMiddle

Salary not disclosed

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Job Details

Languages: English (Required)
Experience: 4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
Required Skills: Project ManagementA/B testingGenerative AI

Have 4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
Have experience executing integrated campaigns across web, lifecycle or email, paid media, and creative channels.
Have hands-on experience developing lifecycle programs tied to product adoption, engagement, retention, monetization, or cross-sell.
Have experience designing, executing, and measuring A/B tests and conversion rate optimization initiatives.
Have experience coordinating creative agencies, marketing stakeholders, and campaign deliverables.
Have strong analytical skills and experience developing marketing dashboards, funnel reports, and performance scorecards.
Have practical experience using generative AI, marketing automation, or agentic workflows to improve marketing execution.
Have strong project management, communication, and organizational skills.
Be able to manage competing priorities, navigate ambiguity, and independently drive initiatives to completion.
Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms is preferred.
Experience with audience segmentation, triggered lifecycle journeys, next best action programs, and full-funnel measurement is preferred.
Experience marketing to developer or technical audiences is preferred.

Plan and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels.
Manage campaign calendars, milestones, dependencies, approvals, and launch timelines.
Translate channel strategies into execution plans with deliverables and success metrics.
Develop and manage an A/B testing roadmap and run experiments across landing pages, forms, email campaigns, creative assets, and lifecycle journeys.
Analyze experiment outcomes and build dashboards, funnel reports, and performance scorecards.
Develop lifecycle marketing initiatives, audience segments, personalized journeys, automated triggers, and targeted messaging.
Use generative AI, automation, and agentic workflows to improve campaign planning, execution, analysis, and reporting.
Manage creative agency workflows and coordinate production across web, lifecycle, and paid media channels.

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