Senior/Lead Lifecycle Marketing Manager

New

EverAIAI companionship

Location: UkraineContractSenior

SalaryAnnual Compensation Range (Gross) €85K – €105K • Offers Bonus

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Job Details

Show measurable personal impact on revenue, conversion, repeat purchases, retention, reactivation, or LTV.
Have experience in a high-volume B2C subscription business where CRM directly affected revenue.
Be able to build segments, journeys, experiments, campaign logic, and performance analyses hands-on.
Use user behavior to develop ideas and validate results with testing, control groups, attribution, and incrementality.
Work effectively in a fast-moving environment without a finished playbook or perfect information.
Collaborate with technical, creative, and commercial stakeholders in English.
Be comfortable working on products powered by uncensored AI models and content.
Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce is a bonus.
Experience with token, credit, virtual-currency, bonus, or repeat-deposit models is a bonus.
Experience building or redesigning CRM in a fast-scaling company is a bonus.
Experience using AI for analysis, personalization, experimentation, or content development is a bonus.

Lead CRM strategy and execution across onboarding, conversion, repeat purchasing, retention, and reactivation.
Use behavioral data to identify where users lose interest, stop engaging, or miss purchase opportunities.
Create onboarding, abandoned-payment, offer, and follow-up journeys to convert registered users into paying customers.
Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing.
Build experiments, measure results, and scale successful approaches.
Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messages, offers, and reporting.

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