Senior Lifecycle Marketing Manager
New
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EverAIAI companionship
Location: PortugalContractSenior
Salary€85K - €105K; €85K – €105K • Offers Bonus; Annual Compensation Range (Gross) €85K – €105K • Offers Bonus
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Job Details
- Languages
- In English
- Required Skills
- CRM
Requirements
- Show significant, personally driven improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV, supported by real numbers.
- Have experience in a high-volume B2C subscription business where CRM directly affected revenue.
- Be able to personally create segments, journeys, experiments, campaign logic, and performance analysis.
- Use user behavior to develop ideas and validate results through testing, control groups, attribution, and incrementality.
- Be comfortable building without a finished playbook and taking ownership amid incomplete information.
- Collaborate with technical, creative, and commercial stakeholders in English.
- Be comfortable working on products powered by uncensored AI models and content.
- Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce is a bonus.
- Experience with token, credit, virtual-currency, bonus, or repeat-deposit models is a bonus.
- Experience building or redesigning CRM in a fast-scaling company is a bonus.
- Using AI for analysis, personalization, experimentation, or content development is a bonus.
Responsibilities
- Lead CRM strategy and execution across onboarding, conversion, repeat purchasing, retention, and reactivation.
- Use behavioral data to identify where users disengage or miss purchase opportunities.
- Create onboarding, abandoned-payment, offer, and follow-up journeys to convert registered users into paying customers.
- Improve token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing.
- Build experiments, measure results, and scale successful approaches.
- Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting.
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