Business Development Representative
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LightcastTechnology sales
This position is remote; however, Lightcast can only employ individuals who live and work in states where the company is authorized to operate.Full-TimeEntry
Salary not disclosed
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Job Details
- Experience
- 1+ year(s) of professional experience.
- Required Skills
- Business DevelopmentSalesforce
Requirements
- Have 1+ year of professional experience.
- Sales, business development, customer-facing, or prospecting experience is preferred.
- Be comfortable working toward individual activity, meeting, and pipeline-generation targets.
- Be able to manage a high volume of prospects, accounts, follow-ups, and internal priorities with attention to detail.
- Be comfortable partnering with Account Executives, Marketing, and other internal teams.
- Be comfortable using or learning Salesforce, Gong, LinkedIn Sales Navigator, Demandbase, and AI-enabled prospecting technology.
- Demonstrate verbal and written communication skills to engage prospects professionally, confidently, and concisely.
Responsibilities
- Identify and engage prospective mid-market customers through outbound email, phone, LinkedIn, and other channels.
- Follow up on qualified inbound and marketing-generated leads to create business opportunities.
- Manage a portfolio of mid-market accounts and prioritize prospects using intent signals, engagement data, account research, and sales team input.
- Qualify prospects by uncovering pain points, business priorities, timing, and relevant use cases.
- Hand off qualified opportunities to Account Executives and maintain timely, accurate records in Salesforce and related tools.
- Align with Mid-Market Account Executives on priority accounts, prospecting strategies, messaging, and follow-up.
- Partner with Marketing on campaigns, events, webinars, and demand-generation follow-up.
- Reengage previously closed-lost, stalled, or inactive prospects.
- Share prospecting insights with the BDR team and participate in training, role-playing, coaching, and team meetings.
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