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Senior Copywriter / Ad Creative Strategist

Senior Copywriter / Ad Creative Strategist

New
I
Impact ClientsDigital products
Workable locations: United States. United Kingdom. Canada. Brazil. France. ColombiaFull-TimeSenior
Salary$6K–$10K/month base salary
Apply NowOpens the employer's application page
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Job Details

Requirements

  • Have real direct-response experience with offers, VSLs, and ads.
  • Have a track record of writing winning ads for scaled offers, including developing new concepts.
  • Understand cold-traffic psychology, especially for low-ticket offers.
  • Write copy that is simple, clear, emotionally sharp, and scalable.
  • Own ad production end to end, from copywriting and instructions for actors or AI avatars through editor feedback and quality control.
  • Have ads that have scaled a single offer to $1,000,000+ per month in ad spend; Meta results are preferred, with results on other platforms also considered.
  • Prefer deep work over meetings; the role is described as approximately 90% creation.
  • Bonus: Have scaled low-ticket offers, built faceless funnels, or worked in info, education, or subscription businesses in the biz opp space.

Responsibilities

  • Create ad concepts, hooks, and angles aligned with each offer.
  • Write complete ad copy for Meta ads, YouTube ads, Instagram Reels, and other paid traffic channels.
  • Direct actors or AI avatars and editors, and provide quality-control feedback throughout ad production.
  • Work with editors and graphic designers to turn copy into ads.
  • Maintain message-market consistency from the ad through the VSL, page, and checkout.
  • Work with the founder on word-for-word VSL scripts for AI avatar, actor-read, and voiceover formats.
  • Own the conversion narrative across the funnel.
  • Collaborate with the Head of Marketing to iterate based on performance data.
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$6K–$10K/month base salary
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