Senior Creative Video Strategist (Paid Ads)

New

Remote (USA)Full-TimeSenior

SalaryThe base salary range is $90,000-$120,000, plus bonus potential.

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Job Details

Experience: 5-7 years writing & directing in a visual medium. Preferred: 8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience.

Have 5-7 years of experience writing and directing in a visual medium.
Demonstrate exceptional non-fiction storytelling skills, such as broadcast journalism or documentary filmmaking.
Demonstrate exceptional copywriting skills.
Bring mastery of on-set creative leadership.
Be able to develop fresh, creative strategies for marketing health and wellness products.
Have a deep understanding of digital mediums.
Be able to work independently and collaborate with different teams.
Be able to work in a fast-paced, changing environment.
Have management and mentorship experience with evidence of success.
A bachelor’s degree in Writing, Film, or a related field is preferred.
Preferred experience includes 8-10 years writing and directing in a visual medium, ideally with advertising or marketing experience.

Write, direct, and produce direct-response video ads to acquire new customers across Facebook/Instagram, YouTube, TikTok, and other social channels.
Oversee short-form and long-form marketing video execution from ideation through testing and optimization.
Develop creative angles and write scripts for video campaigns.
Lead on-set execution and supervise editors through final edits and delivery to media buying teams.
Conduct documentary-style, on-camera interviews with brand experts, customers, and other talent.
Work with videographers to identify needed video assets, set up locations, and direct b-roll shoots.
Analyze performance data and develop incremental video optimizations to scale.
Own creative contributions for assigned brands or offers and mentor a Junior Story Producer.
Coordinate testing pipeline and offer prioritization with external stakeholders, and report performance to the ACD and/or CD.

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