Video Ads Copy Creative Strategist

JobgetherD2C fitness

Based in Brazil, Meaningful overlap with US working hours is required.Full-Time

SalaryUp to $4,000 USD per month, depending on experience.

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Job Details

Demonstrate excellent written English and a strong command of tone, structure, storytelling, persuasion, and direct-response copywriting.
Have previous experience writing performance marketing, direct-response, social media, or video advertising copy.
Understand what makes video advertising engaging, persuasive, and conversion-focused.
Demonstrate the ability to develop strong hooks, angles, calls to action, and messaging frameworks.
Analyze advertising performance and extract actionable creative insights from spreadsheets and performance data.
Use performance evidence to guide creative decisions and develop iterations of successful concepts.
Produce a high volume of quality creative work while maintaining strategic thinking, originality, and writing quality.
Understand iterative creative testing and the relationship between messaging and advertising performance.
Work independently, prioritize effectively, and deliver consistently in a fast-paced remote environment.
Bring strong communication and collaboration skills, particularly in asynchronous digital environments.
Experience with DTC or eCommerce brands is preferred.
Experience with Meta/Facebook and Instagram advertising is preferred.

Write approximately 100 video ad scripts per month initially, with the opportunity to scale production toward approximately 200 scripts per month.
Develop 60–90 second founder-style video scripts communicating customer problems, product benefits, differentiation, and reasons to take action.
Write short-form scripts for creators filming authentic, phone-based content.
Develop scripts and concepts suited to AI-generated video formats.
Analyze weekly advertising performance to identify effective hooks, angles, messages, structures, and creative approaches.
Translate performance insights into new creative concepts and script variations.
Adapt winning ads, hooks, and messaging into fresh, strategically differentiated iterations.
Create visual directions and production notes to help creators and editors execute scripts.
Collaborate with creative and performance teams through Slack to review ideas, incorporate feedback, and improve output.

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