Conversion Rate Optimization Manager - Shopify DTC
New
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KittySpout / DoggySpoutDTC ecommerce
Fully remote; Toronto, Ontario, Canada. Bucharest, Romania. Buenos Aires, Argentina. Bogotá, Colombia. Warsaw, PolandFull-TimeManager
Salary4,000 - 6,000 USD per month
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Job Details
- Languages
- Fluent in English
- Experience
- 3–4+ years running CRO programs for Shopify DTC brands
- Required Skills
- Shopify
Requirements
- Have 3–4+ years running CRO programs for Shopify DTC brands.
- Provide data-backed evidence of tests and funnels that lifted conversion rate, average order value or revenue per visitor.
- Have hands-on experience with Intelligems.
- Have experience with AfterSell or a similar tool, Microsoft Clarity and Shopify analytics.
- Have experience building and testing paid-acquisition funnels and landing pages.
- Be able to set up and QA a test independently.
- Have experience briefing developers and designers and managing a CRO agency.
- Be able to write clear hypotheses, size tests appropriately and evaluate results using an agreed significance rule.
- Understand how bundles, discounts, subscriptions and upsells affect conversion, average order value and margin.
- Be fluent in English.
- Be able to work overtime or weekends when needed.
Responsibilities
- Own and rank the CRO test plan and backlog for both brands.
- Run split tests on paid-acquisition funnels and build new funnels and landing pages.
- Brief developers and designers, QA test variants, and launch tests weekly.
- Evaluate completed tests, ship winning variants, and catch conversion drops the same day.
- Manage the CRO agency's test list, targets and results, and coordinate decisions about moving work in-house with the Head of Growth.
- Report conversion rate, revenue per visitor, average order value, live tests and win rate weekly.
- Run the weekly CRO & Funnels meeting.
- Build and test on-site offers and post-purchase upsells.
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