Conversion Rate Optimization Manager - Shopify DTC
New
J
JobgetherE-commerce
Based in CanadaFull-TimeManager
SalaryAt least 4,000 USD per month
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Job Details
- Languages
- Fluent English communication skills
- Experience
- 3–4+ years of experience managing and executing conversion rate optimization programs for Shopify DTC brands.
- Required Skills
- Shopify
Requirements
- Have 3–4+ years of experience managing and executing CRO programs for Shopify DTC brands.
- Show measurable experiment and funnel results improving conversion rate, average order value, or revenue per visitor.
- Have practical experience building and testing paid-acquisition funnels and landing pages.
- Have deep, hands-on experience configuring, launching, and quality-checking experiments with Intelligems.
- Be familiar with AfterSell or similar post-purchase upsell tools, Microsoft Clarity, and Shopify analytics.
- Have experience briefing developers and designers, coordinating implementation, and managing external CRO agencies.
- Demonstrate skills in hypothesis development, test sizing, statistical significance, and objective result evaluation.
- Understand how bundles, discounts, subscriptions, and upsells affect conversion, average order value, and profit margins.
- Have fluent English communication skills and be able to collaborate in a remote environment.
- Be willing to work additional hours or weekends when business needs require it.
- Experience with subscription-based businesses or pet brands is an advantage.
Responsibilities
- Own and maintain a prioritized CRO testing roadmap and backlog for each brand.
- Design, build, and optimize paid-acquisition funnels and landing pages aligned with advertising angles.
- Develop and execute experiments across websites, on-site offers, bundles, discounts, subscriptions, and post-purchase upsells.
- Write testing hypotheses, define sample sizes and success criteria, and evaluate results using statistical significance rules.
- Brief developers and designers, coordinate test implementation, and conduct quality assurance across variants and devices.
- Launch experiments, monitor performance, identify winning variations, and implement successful changes.
- Investigate unexpected conversion declines, escalate issues, and propose corrective actions.
- Manage the external CRO agency and collaborate with the Head of Growth on moving activities in-house.
- Track and report CRO metrics weekly and lead the weekly CRO and Funnels meeting.
- Document experiment learnings and improve testing workflows, QA checklists, and processes using AI and automation tools.
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