Conversion Rate Optimization Manager - Shopify DTC

New
J
JobgetherE-commerce
Based in CanadaFull-TimeManager
SalaryAt least 4,000 USD per month
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Job Details

Languages
Fluent English communication skills
Experience
3–4+ years of experience managing and executing conversion rate optimization programs for Shopify DTC brands.
Required Skills
Shopify

Requirements

  • Have 3–4+ years of experience managing and executing CRO programs for Shopify DTC brands.
  • Show measurable experiment and funnel results improving conversion rate, average order value, or revenue per visitor.
  • Have practical experience building and testing paid-acquisition funnels and landing pages.
  • Have deep, hands-on experience configuring, launching, and quality-checking experiments with Intelligems.
  • Be familiar with AfterSell or similar post-purchase upsell tools, Microsoft Clarity, and Shopify analytics.
  • Have experience briefing developers and designers, coordinating implementation, and managing external CRO agencies.
  • Demonstrate skills in hypothesis development, test sizing, statistical significance, and objective result evaluation.
  • Understand how bundles, discounts, subscriptions, and upsells affect conversion, average order value, and profit margins.
  • Have fluent English communication skills and be able to collaborate in a remote environment.
  • Be willing to work additional hours or weekends when business needs require it.
  • Experience with subscription-based businesses or pet brands is an advantage.

Responsibilities

  • Own and maintain a prioritized CRO testing roadmap and backlog for each brand.
  • Design, build, and optimize paid-acquisition funnels and landing pages aligned with advertising angles.
  • Develop and execute experiments across websites, on-site offers, bundles, discounts, subscriptions, and post-purchase upsells.
  • Write testing hypotheses, define sample sizes and success criteria, and evaluate results using statistical significance rules.
  • Brief developers and designers, coordinate test implementation, and conduct quality assurance across variants and devices.
  • Launch experiments, monitor performance, identify winning variations, and implement successful changes.
  • Investigate unexpected conversion declines, escalate issues, and propose corrective actions.
  • Manage the external CRO agency and collaborate with the Head of Growth on moving activities in-house.
  • Track and report CRO metrics weekly and lead the weekly CRO and Funnels meeting.
  • Document experiment learnings and improve testing workflows, QA checklists, and processes using AI and automation tools.
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At least 4,000 USD per month
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