Lead Field Marketing Manager
A
AppfireB2B SaaS
The role is fully remote for candidates based in the US or Canada.Full-TimeLead
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
- Required Skills
- Salesforce
Requirements
- Have 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
- Have experience owning and planning events from strategy through execution, including budgeting, coordination, and post-event evaluation.
- Have experience developing partner marketing plans and executing integrated regional campaigns and events.
- Have experience working with channel, alliance, or ecosystem partners on joint marketing initiatives.
- Demonstrate the ability to drive pipeline and revenue impact through field marketing programs.
- Bring strong project management and organizational skills, including the ability to manage multiple priorities.
- Have experience measuring campaign performance and event ROI.
- Have strong collaboration and stakeholder management skills working with sales, channel, and partner organizations.
- Have experience with marketing automation and CRM platforms, including Salesforce.
- Nice to have: experience in the Atlassian, SaaS, or enterprise software ecosystem.
Responsibilities
- Develop and execute integrated field marketing strategies for the Americas aligned to pipeline, revenue, retention, and go-to-market objectives.
- Partner with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs.
- Translate global marketing initiatives into regionally relevant campaigns and experiences.
- Plan and execute regional partner, community, roadshow, customer, alliance, and partner enablement events.
- Build and execute joint webinars and marketing campaigns with partners.
- Coordinate vendors, agencies, event partners, and internal stakeholders to deliver regional programs.
- Measure campaign and event effectiveness using pipeline influence, sourced revenue, attendance, engagement, and ROI.
- Manage regional marketing budgets, forecast spend, and analyze performance to identify optimization opportunities.
- Coordinate campaign tracking, timely lead follow-up, and reporting processes.
View Full Description & ApplyYou'll be redirected to the employer's site
