Head of Marketing
New
J
JobgetherB2B SaaS
This is a fully remote opportunity open to candidates based in Canada.Full-TimeDirector
Salary48 - 57 USD per hour
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Job Details
- Experience
- At least 7 years of marketing experience, including 3 or more years leading a marketing team.
- Required Skills
- HubSpot
Requirements
- Have at least 7 years of marketing experience.
- Have 3 or more years leading a marketing team.
- Demonstrate experience building AI agents or automations that perform marketing work, with examples to share.
- Have accountability for pipeline and revenue targets, including CAC and payback metrics.
- Have experience running a conversion rate optimization program.
- Have experience managing lifecycle marketing across trial, win-back, and upsell journeys.
- Be proficient with GA4, HubSpot, and Stripe, including marketing analytics and measurement.
- Have experience managing marketers across multiple disciplines while balancing strategic direction and hands-on execution.
- Have a B2B SaaS marketing background and the ability to translate business objectives into measurable marketing plans.
- Nice to have: experience defining or launching a market category, working with marketing technology or agentic AI platforms, producing paid social creative, or building influencer and affiliate programs.
Responsibilities
- Build and deploy AI agents and automations for advertising, reporting, content production, and lifecycle campaigns.
- Set priorities across growth, paid acquisition, affiliate marketing, lifecycle, web, content, and product marketing.
- Define marketing OKRs and report progress and outcomes to the CEO.
- Own pipeline and revenue targets, CAC, payback periods, trial volume, and marketing efficiency.
- Manage the CRO roadmap, prioritize experiments, measure results, and collaborate with product and engineering teams.
- Develop and optimize trial, win-back, and upsell programs while maintaining accurate product-to-marketing data flows.
- Develop category positioning, original research, reports, and consistent messaging across channels.
- Set team priorities and expectations, provide feedback, hire for open positions, and support team performance.
- Track marketing performance across GA4, HubSpot, Stripe, and advertising platforms.
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