Director of Global Event Marketing
New
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EventMobiEvent technology
This role is open to candidates residing in Canada.Full-TimeDirector
SalaryCA$120,000-$140,000 (Base + Bonus)
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Job Details
- Experience
- 8+ years in corporate event marketing at a B2B company.
- Required Skills
- HubSpot
Requirements
- Have 8+ years of corporate event marketing experience at a B2B company.
- Have experience exhibiting in a trade show booth, rather than only working as an agency or event organizer.
- Have managed a high-volume portfolio of third-party trade shows and sponsored events.
- Have participated in planning and executing a mid-size user conference and exclusive dinner series.
- Bring strong event technology experience, including registration platforms, lead capture apps, badge printing, and event app builds.
- Have owned event budgets and measured event returns in pipeline and revenue.
- Be able to write event messaging and copy.
- Know HubSpot and event lead attribution.
- Be prepared to travel about once a month across North America and Europe.
- Have a safe, comfortable, ergonomic, private, and quiet workspace.
- Have a reliable internet connection with at least 30 Mbps download speed.
Responsibilities
- Own trade show calendars, budgets, messaging, pre-show marketing, booth design, shipping, staffing, and on-site execution.
- Partner with Demand Gen and Sales to book meetings before events and ensure leads are captured and attributed in HubSpot.
- Plan event activations that differentiate EventMobi and assess competitors at trade shows.
- Manage EventMobi’s presence at sponsored industry events, including written sponsorship deliverables and on-site execution.
- Partner with Customer Success on sponsored events and share customer advocacy opportunities with Customer Marketing.
- Build hosted events, including workshops, meetups, dinners, and an annual user conference.
- Develop event formats, agendas, speaker plans, venues, run-of-show plans, and attendee marketing.
- Manage event records, vendors, contracts, and budget forecasts.
- Report quarterly to the VP of Marketing on what to scale, maintain, or cut, based on spend, pipeline, and revenue.
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