Founding Revenue Marketing Lead

New

KeycardIdentity and access infrastructure

Location: US - Remote; Secondary Locations: Canada - RemoteFull-TimeLead

SalaryGenerous equity packages (4-year vest, 1-year cliff)

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Job Details

Have built demand generation and event programs at a B2B technical company that produced measurable pipeline for an enterprise sales team.
Have hands-on experience planning and running events, including vendors, budgets, and follow-up.
Be comfortable using HubSpot or a similar tool.
Understand scoring, routing, and attribution, and be able to partner with RevOps on them.
Have managed a marketing budget and paid media, directly or through an agency.
Work effectively with account executives and sales development representatives.
Use agents and automation tools to reduce repetitive manual work.
Experience at a developer tools, infrastructure, or security company is a plus.
Experience supporting self-serve and sales-led funnels is a plus.
Experience running executive programs or field marketing for enterprise security buyers is a plus.

Work with Sales and RevOps to set pipeline targets, select supporting programs, and measure results.
Choose conferences, side events, and dinners based on their value and budget.
Manage the marketing program budget and agency relationships, and help plan resourcing.
Plan and run events, including sponsor deliverables, side events, logistics, swag, staffing, and lead follow-up.
Build demand generation campaigns from targeting through offer and sequencing with product marketing, design, and RevOps.
Create and improve nurture tracks for enterprise prospects and self-serve users.
Work with Sales on target accounts and account plans, and run targeted ads, direct mail, and executive dinners.
Run paid programs directly or through an agency, and connect spend to pipeline.

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