- Work with Sales and RevOps to set pipeline targets, select supporting programs, and measure results.
- Choose conferences, side events, and dinners based on their value and budget.
- Manage the marketing program budget and agency relationships, and help plan resourcing.
- Plan and run events, including sponsor deliverables, side events, logistics, swag, staffing, and lead follow-up.
- Build demand generation campaigns from targeting through offer and sequencing with product marketing, design, and RevOps.
- Create and improve nurture tracks for enterprise prospects and self-serve users.
- Work with Sales on target accounts and account plans, and run targeted ads, direct mail, and executive dinners.
- Run paid programs directly or through an agency, and connect spend to pipeline.
HubSpot