Director of Global Event Marketing

JobgetherEvent technology

The role is remote within Canada.Full-TimeDirector

SalaryCAD $120,000–$140,000 in base salary plus bonus.

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Job Details

Experience: At least 8 years of experience in corporate event marketing within a B2B organization.
Required Skills: Project ManagementHubSpot

At least 8 years of corporate event marketing experience within a B2B organization.
Direct experience exhibiting at trade shows, not exclusively managing events as an agency or organizer.
Experience managing a high volume of third-party trade shows and sponsored event programs.
Experience planning and executing mid-sized user conferences, customer events, or exclusive dinner series.
Familiarity with event technology, including registration platforms, lead capture applications, badge printing, and event app solutions.
Experience owning event budgets and connecting investment to qualified opportunities, pipeline, and revenue.
Project management and organizational skills to coordinate multiple events, vendors, deadlines, and stakeholders.
Strong writing and messaging skills, including developing event copy and marketing communications independently.
Working knowledge of HubSpot, lead attribution, and event performance reporting.
Experience collaborating with Demand Generation and Sales on target-account engagement, meeting bookings, lead follow-up, and conversion.
Leadership, communication, and stakeholder management skills, with a hands-on approach.
Availability to travel approximately once a month across North America and Europe.
A reliable internet connection with at least 30 Mbps download speed and a safe, comfortable, ergonomic, and private remote workspace.
Familiarity with the events industry and professional associations such as IMEX, MPI, PCMA, CSAE, or ASAE is an advantage.

Own the end-to-end event marketing strategy, portfolio, calendar, and budget.
Lead trade show selection, budgeting, messaging, campaigns, booth design, logistics, staffing, execution, and follow-up.
Partner with Demand Generation and Sales to engage target accounts, book meetings, capture qualified leads, and record attribution in HubSpot.
Oversee sponsored events, partner deliverables, on-site activities, opt-ins, customer advocacy, and product adoption opportunities.
Create and manage workshops, meetups, exclusive dinners, and customer events.
Develop a roadmap to expand owned events into an annual user conference.
Manage event budgets, vendor relationships, contracts, and forecasts.
Track event costs, qualified opportunities, pipeline contribution, and revenue impact; present quarterly recommendations to marketing leadership.
Monitor industry trends, competing event technology solutions, and attendee needs.
Manage and develop an Event Coordinator and collaborate with marketing, sales, customer success, and operations teams.

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