Demand Marketing Specialist

New
J
JobgetherB2B software
Comfortable working remotely in CanadaContractMiddle
Salary not disclosed
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Job Details

Experience
2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, event marketing, or a related discipline.
Required Skills
Project ManagementLead Generation

Requirements

  • Have 2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, event marketing, or a related discipline.
  • Have hands-on experience developing and managing email campaigns and nurture workflows through marketing automation platforms such as Marketo.
  • Have experience coordinating marketing programs and managing multiple projects simultaneously.
  • Be able to interpret campaign data, synthesize information from multiple sources, and make recommendations to improve marketing performance.
  • Have written, verbal, and visual communication skills, including the ability to present ideas, share results, and lead discussions.
  • Have strong organizational and project management skills, with the ability to prioritize tasks, maintain accuracy, and meet deadlines.
  • Be able to work independently and contribute within a collaborative, matrixed marketing organization.
  • Be able to build productive working relationships across marketing, sales, and other business functions.
  • Have problem-solving skills and the ability to adapt to changing business needs, campaign priorities, and operational challenges.
  • Be comfortable working remotely in Canada and available for occasional visits to the headquarters in North York, Ontario, if required.

Responsibilities

  • Support demand generation leaders in developing and implementing marketing plans, programs, and campaigns aligned with global go-to-market objectives.
  • Coordinate campaign planning, execution, and optimization, ensuring projects are delivered on time and aligned with business priorities.
  • Create campaign assets and maintain internal campaign resource centers.
  • Manage webinar projects and support the operational execution of marketing events.
  • Develop and manage email campaigns and nurture streams using marketing automation platforms.
  • Collaborate with sales and marketing stakeholders to align campaigns with sales objectives and coordinate execution.
  • Monitor campaign metrics, evaluate lead quality, analyze results, and identify opportunities to improve effectiveness and pipeline contribution.
  • Research potential marketing opportunities, including events, sponsorships, and emerging technologies.
  • Share campaign updates, performance insights, and recommendations with stakeholders.
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