Demand Marketing Specialist
New
J
JobgetherB2B software
Comfortable working remotely in CanadaContractMiddle
Salary not disclosed
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Job Details
- Experience
- 2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, event marketing, or a related discipline.
- Required Skills
- Project ManagementLead Generation
Requirements
- Have 2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, event marketing, or a related discipline.
- Have hands-on experience developing and managing email campaigns and nurture workflows through marketing automation platforms such as Marketo.
- Have experience coordinating marketing programs and managing multiple projects simultaneously.
- Be able to interpret campaign data, synthesize information from multiple sources, and make recommendations to improve marketing performance.
- Have written, verbal, and visual communication skills, including the ability to present ideas, share results, and lead discussions.
- Have strong organizational and project management skills, with the ability to prioritize tasks, maintain accuracy, and meet deadlines.
- Be able to work independently and contribute within a collaborative, matrixed marketing organization.
- Be able to build productive working relationships across marketing, sales, and other business functions.
- Have problem-solving skills and the ability to adapt to changing business needs, campaign priorities, and operational challenges.
- Be comfortable working remotely in Canada and available for occasional visits to the headquarters in North York, Ontario, if required.
Responsibilities
- Support demand generation leaders in developing and implementing marketing plans, programs, and campaigns aligned with global go-to-market objectives.
- Coordinate campaign planning, execution, and optimization, ensuring projects are delivered on time and aligned with business priorities.
- Create campaign assets and maintain internal campaign resource centers.
- Manage webinar projects and support the operational execution of marketing events.
- Develop and manage email campaigns and nurture streams using marketing automation platforms.
- Collaborate with sales and marketing stakeholders to align campaigns with sales objectives and coordinate execution.
- Monitor campaign metrics, evaluate lead quality, analyze results, and identify opportunities to improve effectiveness and pipeline contribution.
- Research potential marketing opportunities, including events, sponsorships, and emerging technologies.
- Share campaign updates, performance insights, and recommendations with stakeholders.
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