Senior Product Marketing Manager
New
D
DomainToolsCybersecurity threat intelligence
Workable workplace: remote. Workable locations: Boston, Massachusetts, United States. Denver, Colorado, United States. Austin, Texas, United States. Chicago, Illinois, United States. Atlanta, Georgia, United StatesFull-TimeManager
Salary$125K - $150K base salary, plus a 10% annual bonus
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Job Details
- Experience
- 5+ years in B2B product marketing, with meaningful time in cybersecurity.
- Required Skills
- Cybersecurity
Requirements
- Have 5+ years of B2B product marketing experience, including meaningful time in cybersecurity.
- Provide a portfolio showing messaging, a launch, and sales assets such as battle cards, briefs, and decks.
- Understand technical products and explain them clearly without oversimplifying them.
- Be comfortable with enterprise security cycles, including intelligence buyers and vendors consuming data via API.
- Have enough cyber fluency to brief a sales engineer or threat intelligence analyst independently.
- Show curiosity about AI in security operations and have a point of view on how agentic SOC workflows affect security teams' buying, evaluation, and use of intelligence tools.
- Demonstrate clear, confident writing for solution briefs, competitive one-pagers, and internal training decks.
- Work effectively across Product, Sales, Research, and Demand Gen.
- Hands-on experience with investigative or threat intelligence platforms is a strong plus.
- Experience marketing API or data products, familiarity with agentic AI workflows, or experience in a technology partner or reseller ecosystem is a plus.
Responsibilities
- Own positioning and messaging for assigned products and use cases, including investigation, threat hunting, fraud and brand protection, detection enrichment, and API-first data consumption.
- Maintain the messaging framework across the website, sales team, partners, and campaigns.
- Plan and run go-to-market for product launches and major releases with Product, Engineering, Sales, and Demand Generation.
- Define launch audiences, narratives, asset lists, enablement plans, and success measures.
- Build sales assets including first-call decks, solution briefs, battle cards, talk tracks, objection handlers, demo narratives, and proof points.
- Train sales and solutions engineering on positioning, competitive differentiation, and product demonstrations.
- Equip resellers and technology partners with messaging for their buyers and go-to-market motions.
- Track buyer evaluations and competitors, and run regular win/loss and competitive reviews.
- Partner with Research and Content on thought leadership and produce or direct web copy, solution pages, blog posts, customer stories, and proof content.
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