Demand Gen Lead
New
K
KojoConstruction technology
Location: Canada
Secondary Locations: United States
Workplace: Remote, Team members can expect to work business hours congruent with their local time zone.Full-TimeLead
Salary$75K - $100K; $75K – $100K; OTE $75K – $100K
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Job Details
- Experience
- 7-10+ years of B2B SaaS marketing experience
- Required Skills
- SEOHubSpot
Requirements
- Have 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth.
- Have experience at startups from Seed to Series C.
- Have owned a marketing-sourced pipeline target and be able to explain planning and execution decisions.
- Bring hands-on experience running and scaling paid search and paid social, managing budgets, and improving CAC.
- Have experience improving website conversion and driving growth through SEO, AEO, and GEO.
- Have built account-based programs and used intent or engagement signals to trigger campaigns and outbound.
- Be able to operate HubSpot and a modern martech stack, including attribution, routing, and dashboards.
- Have built AI agents or workflows using tools such as Clay, n8n, Zapier, or LLM APIs, with examples of measurable impact.
- Be able to write and produce campaign assets with AI assistance.
- Be comfortable setting strategy and executing directly in marketing tools.
Responsibilities
- Set demand generation strategy, channel mix, and quarterly plans to meet pipeline and revenue targets.
- Own paid search and paid social strategy, execution, budgets, and efficiency targets across Google, LinkedIn, Meta, and other channels.
- Run creative, audience, and offer experiments, then scale effective campaigns.
- Improve website conversion by building landing pages, running A/B tests, and optimizing paths from visit to demo.
- Grow organic discovery through SEO, AEO, and GEO, including technical optimization, structured content, and measurement.
- Use intent, engagement, and first-party data to trigger automated campaigns across ads, email, and outbound.
- Design automated outbound sequences, build target lists, and work with SDRs/BDRs to turn engagement into meetings.
- Build AI agents and workflows for account research, outbound, campaign production, and reporting, and support team adoption.
- Produce and distribute campaign content, ads, emails, landing pages, and social assets, including repurposing existing content.
- Own the martech stack, operations, and analytics, including attribution, routing, and leadership dashboards.
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