Organic Growth & Discovery Lead (SEO/AEO)
New
J
JobgetherFinancial technology
Work remotely from anywhere in the United States, except Hawaii.Full-TimeLead
SalaryAnnual base salary ranging from $158,000 to $204,000
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Job Details
- Experience
- At least 8 years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years of hands-on experience in AEO, Generative Engine Optimization (GEO), or AI search optimization.
- Required Skills
- SQLGoogle AnalyticsSEO
Requirements
- Have at least 8 years of experience in SEO, content marketing, organic growth, or growth marketing.
- Have at least 2 years of hands-on experience in AEO, Generative Engine Optimization (GEO), or AI search optimization.
- Demonstrate success building organic discovery into a measurable customer acquisition channel, particularly in consumer-facing businesses.
- Show how organic work improved business outcomes, conversion performance, and acquisition cost efficiency.
- Have experience developing topical authority, mapping content to search intent and AI prompts, and creating editorial strategies.
- Be able to brief writers and manage content production, including writing, editing, refreshing, consolidating, and discontinuing content.
- Have experience earning placements, media coverage, backlinks, or citations through partnerships, affiliates, digital PR, or third-party communities.
- Bring hands-on experience improving brand visibility across AI answer engines and measuring citations, visibility, share of voice, and accuracy.
- Have sufficient technical SEO knowledge to interpret site audits and understand how website structure and performance affect discoverability.
- Have experience analyzing data with Google Analytics 4, Google Search Console, spreadsheets, SQL, or comparable tools.
- Connect organic discovery to acquisition costs, customer quality, retention, and broader business objectives.
- Communicate effectively and influence cross-functional stakeholders; fintech or financial services, programmatic content, and App Store Optimization experience are advantageous.
Responsibilities
- Define and execute organic discovery strategy across traditional search engines and AI-powered answer platforms.
- Own the organic growth roadmap, budget, forecasts, and reporting cadence.
- Lead content research, planning, publication, optimization, and ongoing content refreshes or consolidation.
- Build brand authority through third-party publications, online communities, forums, affiliate partnerships, and digital PR.
- Develop strategies to improve visibility across AI answer engines and measure citations, share of voice, brand accuracy, and visibility.
- Partner with Product and Marketing Technology teams to identify technical barriers and prioritize discoverability improvements.
- Build reporting that connects organic and AI-driven discovery to engagement, app installs, acquisition, and acquisition costs.
- Analyze performance, run experiments, and optimize the web-to-app conversion journey.
- Ensure content credibility, factual accuracy, and alignment with financial services regulations and brand safety requirements.
- Coordinate with cross-functional teams and influence priorities through data-backed recommendations and business cases.
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