Demand Gen Lead

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KojoConstruction technology

Kojo’s team members work from home 100% of the time across North and South America., Team members can expect to work business hours congruent with their local time zone.Full-TimeLead

SalaryCompensation Range: $75K - $100K

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Job Details

Experience: 7-10+ years of B2B SaaS marketing experience
Required Skills: SEOA/B testingHubSpot

Requirements

Have 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C.
Have owned a marketing-sourced pipeline target and be able to explain the planning and tactics used to achieve it.
Bring hands-on experience running and scaling paid search and paid social, managing budgets, and improving CAC.
Have experience improving website conversion and driving growth through SEO, AEO, and GEO.
Be able to write and produce campaign assets with AI assistance.
Have built account-based programs and used intent or engagement signals to trigger campaigns and outbound.
Be able to operate HubSpot and a modern martech stack, including attribution, routing, and dashboards.
Have built AI agents or workflows, such as with Clay, n8n, Zapier, or LLM APIs, and be able to provide examples.
Be comfortable setting strategy and executing directly in marketing tools.

Responsibilities

Set channel strategy and plan campaigns to meet pipeline and revenue goals.
Own demand generation strategy, channel mix, quarterly plans, budget, and pipeline targets.
Partner with sales on target accounts, handoffs, and follow-ups, and work with product marketing and events to convert leads into pipeline.
Build and manage the martech stack, experimenting with automated outbound, signal-based campaigns, and ABX tactics.
Run paid search and paid social across Google, LinkedIn, Meta, and other channels; test creative, audiences, and offers.
Build landing pages, run A/B tests, and improve website conversion paths from visit to demo.
Grow organic discovery through technical optimization, structured content, and measurement across SEO, AEO, and GEO.
Use intent, engagement, and first-party data to trigger automated campaigns across ads, email, and outbound.
Design automated outbound sequences and target lists with SDRs and BDRs to turn engagement into meetings.
Build AI agents and workflows for account research, outbound, campaign production, and reporting, and produce and distribute campaign assets.

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