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Principal Product Marketing Manager - AI Innovation

Principal Product Marketing Manager - AI Innovation

New
I
IterableMarketing technology
Remote - United StatesFull-TimePrincipal
Salary$172,000 - $230,000 is the US base salary range for this position. The total compensation package includes variable pay (where applicable), equity, and a range of benefits, including medical, dental, vision, and financial.
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Job Details

Experience
8–10+ years in product marketing at a B2B SaaS company
Required Skills
Market Research

Requirements

  • 8–10+ years of product marketing experience at a B2B SaaS company.
  • Experience owning Tier 1 bundled product releases.
  • Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences.
  • Track record of shaping the strategic rationale for launches and translating it into effective messaging.
  • Deep understanding of AI, including models, agentic systems, and data architecture.
  • Ability to translate technical concepts into clear, differentiated customer narratives.
  • Use AI tools creatively across research, messaging, and content development.
  • Comfort operating as a strategic peer to senior Product and GTM leaders.
  • Sound independent judgment and ability to work with limited oversight.
  • Prior martech experience is a plus.

Responsibilities

  • Define and evolve Iterable’s overarching AI point of view, connecting individual capabilities into a coherent narrative.
  • Translate models, agentic workflows, and data and orchestration architecture into customer value for practitioners and executives.
  • Craft messaging and positioning that connects AI and orchestration innovation to customer value.
  • Write Tier 1 launch messaging for flagship AI releases.
  • Review and direct launch content and campaigns to ensure they support the launch narrative.
  • Research AI market trends, competitive positioning, and customer needs.
  • Partner with Product Management to ensure the AI narrative reflects market shifts and informs roadmap decisions.
  • Drive adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement.
  • Partner with Customer Marketing and Customer Success on customer reference stories and case studies.
View Full Description & ApplyYou'll be redirected to the employer's site
$172,000 - $230,000 is the US base salary range for this position. The total compensation package includes variable pay (where applicable), equity, and a range of benefits, including medical, dental, vision, and financial.
Apply Now