Product Marketing Manager
New
T
TinesB2B software
You can work remotely within the US but must in an eastern or central state.Full-TimeManager
Salary$175,000-$185,000 + equity
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Job Details
- Experience
- 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience.
- Required Skills
- Artificial IntelligenceContent creationMarket Research
Requirements
- Have 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting.
- Have at least three years of direct product marketing experience.
- Have experience marketing a technical B2B software product in a fast-moving environment.
- Understand how enterprise teams evaluate and buy software, particularly within IT.
- Bring strong positioning and messaging skills, with clear written and verbal communication.
- Have practical experience using AI to solve business problems and the ability to discuss its strengths and limitations.
- Have experience launching products or capabilities for new audiences, including identifying use cases, understanding personas, and developing go-to-market programs.
- Bring strong research and analytical judgment, including the ability to turn customer insight and competitive intelligence into recommendations.
- Be comfortable balancing strategic, creative, and tactical work, taking ownership, prioritizing, and creating content and enablement.
- Build cross-functional relationships across distributed teams and adapt recommendations based on evidence.
Responsibilities
- Conduct customer interviews and win/loss research, follow AI developments, and contribute to analyst engagement.
- Translate market research into positioning and go-to-market recommendations.
- Research competitors and alternatives, and create differentiation, battlecards, objection-handling resources, and training.
- Create platform positioning and messaging for IT and other business audiences.
- Lead product marketing for new platform capabilities, from audience and use-case identification through launch, enablement, and measurement.
- Partner with Sales Enablement and customer-facing teams to equip them to address customer and evaluator questions.
- Create blogs, decks, webinars, guides, and product collateral with cross-functional subject matter experts.
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