Product Marketing Manager

New

TinesB2B software

You can work remotely within the US but must in an eastern or central state.Full-TimeManager

Salary$175,000-$185,000 + equity

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Job Details

Experience: 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience.
Required Skills: Artificial IntelligenceContent creationMarket Research

Have 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting.
Have at least three years of direct product marketing experience.
Have experience marketing a technical B2B software product in a fast-moving environment.
Understand how enterprise teams evaluate and buy software, particularly within IT.
Bring strong positioning and messaging skills, with outstanding written and verbal communication.
Be able to simplify complex concepts accurately and adapt narratives for different audiences.
Have practical experience using AI to solve business problems and be able to discuss its strengths and limitations.
Have experience launching products or capabilities and bringing them to new audiences.
Be able to identify use cases, understand personas, and develop go-to-market programs.
Bring strong research and analytical judgment, including the ability to turn customer insight and competitive intelligence into a clear point of view.
Be comfortable balancing strategic, creative, and tactical work, taking ownership, prioritizing, and creating content and enablement.
Be able to build cross-functional relationships across distributed teams and adapt recommendations based on evidence.

Conduct customer interviews and win/loss research, follow AI developments, and contribute to analyst engagement.
Turn research into recommendations for positioning and go-to-market approaches.
Translate competitive research into differentiation, battlecards, objection-handling resources, and training.
Create platform positioning and messaging that connects customer use cases to IT and expanded audiences.
Lead product marketing for new platform capabilities, from audience and use-case identification through launch, enablement, and measurement.
Partner with Sales Enablement and customer-facing teams to equip them to address customer and technical evaluator questions.
Create blogs, decks, webinars, guides, and product collateral with cross-functional experts.

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