Principal Product Marketing Manager - AI Innovation

New

IterableCustomer engagement software

Remote - United StatesFull-TimePrincipal

Salary$172,000 - $230,000 is the US base salary range for this position.

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Job Details

Bring 8–10+ years of product marketing experience at a B2B SaaS company.
Have owned Tier 1 bundled product releases.
Have experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences.
Demonstrate a track record of shaping the strategic rationale for a launch and translating it into effective messaging.
Have a deep understanding of AI models, agentic systems, and data architecture, and translate these into differentiated customer narratives.
Use AI tools creatively across research, messaging, and content development.
Bring executive presence and sound independent judgment when working as a strategic peer to senior Product and GTM leaders.

Define and evolve Iterable’s overarching AI point of view, connecting individual capabilities into a coherent narrative.
Translate technical details of AI models, agentic workflows, and data and orchestration architecture into customer value for practitioners and executives.
Craft narrative-driven messaging and positioning that connects AI and orchestration innovation to customer value.
Write Tier 1 launch messaging for flagship AI releases.
Review and direct launch content and campaigns to keep assets aligned with the launch narrative.
Research AI market trends, competitive positioning, and customer needs.
Partner with product management to reflect market shifts in the AI narrative and inform roadmap decisions.
Drive adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement.
Partner with customer marketing and customer success on reference stories and case studies.

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