Senior Marketing Manager, Brand Strategy
New
J
JobgetherMarketing
Based in United StatesFull-TimeManager
SalaryAnnual base salary of $205,785–$242,100 USD, excluding equity and bonus eligibility. Potential equity and bonus compensation in addition to base salary.
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Job Details
- Required Skills
- Stakeholder managementGenerative AIMarket Research
Requirements
- Demonstrated experience setting brand and product strategy within an organization or agency environment.
- Proven experience shaping go-to-market strategy and translating strategic objectives into actionable marketing plans.
- Experience delivering and embedding a brand across an organization, beyond the marketing function.
- Ability to connect brand, product, customer, and business priorities through strategic thinking.
- Exceptional persuasive writing and communication skills, including developing narratives and influencing senior stakeholders.
- Experience partnering with insights or research teams to design, interpret, and apply research to business and marketing challenges.
- Strong cross-functional collaboration and stakeholder management skills.
- Ability to work effectively in ambiguous, fast-moving environments and bring clarity to complex problems.
- Understanding of modern storytelling, customer experience, and brand development.
- Demonstrated ability to influence product, partnership, and marketing decisions upstream in development.
- Responsible and practical use of generative AI tools and copilots, with strong human-in-the-loop judgment.
- Willingness to adapt as AI tools and marketing technologies evolve.
Responsibilities
- Shape and drive brand and product strategy across go-to-market activities, products, customer experiences, and organizational touchpoints.
- Develop creative and strategic go-to-market approaches for product and partner initiatives with Product Marketing and Partnership teams.
- Partner with product and partnership marketers to influence product, partnership, and market-positioning strategy early in development.
- Extend brand principles beyond campaigns into the development and delivery of products and experiences.
- Collaborate with Insights teams to shape research, interpret findings, and apply customer and market insights.
- Translate research, audience insights, and business objectives into strategies, narratives, and recommendations.
- Work cross-functionally to support consistent brand execution and connect brand priorities with commercial and product objectives.
- Use generative AI tools responsibly to improve workflow efficiency, cost, and quality while maintaining human oversight.
- Evaluate emerging tools and approaches and incorporate effective innovations into strategic and creative workflows.
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