Senior Product Marketing Manager
New
J
JobgetherConsumer technology marketplace
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years of relevant product marketing experience and 7+ years of total professional experience.
- Required Skills
- Project ManagementMarket Research
Requirements
- Bachelor’s degree in marketing, business, or a related field required.
- 5+ years of relevant product marketing experience and 7+ years of total professional experience.
- Expertise in customer insights, market research, product positioning and messaging, and go-to-market strategy.
- Experience working within consumer technology organizations or two-sided marketplace environments.
- Strong analytical and research skills, including turning qualitative and quantitative information into actionable business strategies.
- Strong customer empathy, curiosity, a data-driven mindset, and a creative approach to problem-solving.
- Ability to independently drive initiatives from concept through execution.
- Strong communication skills, including simplifying complex concepts for diverse audiences and senior stakeholders.
- Ability to collaborate cross-functionally and build alignment across Product, Marketing, Sales, and Customer Success.
- Project management and organizational skills to prioritize multiple initiatives and meet deadlines.
- Comfort working in a fast-paced, agile environment.
- An MBA or Master’s degree in marketing or business is a plus; hypothesis-based growth testing, pricing and monetization experience, and product or customer marketing certifications are also pluses.
Responsibilities
- Conduct primary and secondary customer and market research to understand needs, purchasing criteria, pain points, behaviors, and trends.
- Translate customer feedback into recommendations for product development, messaging, and go-to-market improvements.
- Use personas, customer journey mapping, win/loss analysis, and competitive research to generate customer and market insights.
- Identify business opportunities and prioritize potential solutions with cross-functional stakeholders.
- Build business cases, roadmaps, and validation pilots, then design and execute tests.
- Develop differentiated product positioning, messaging, and messaging frameworks for marketing, sales, business development, and customer-facing teams.
- Lead go-to-market strategies and define success criteria for product launches, updates, and growth initiatives.
- Coordinate with Product Management, Marketing, Sales, and Customer Success to support launch readiness and product adoption.
- Equip go-to-market teams with knowledge, processes, messaging, and collateral.
- Track launch and product performance using qualitative and quantitative data, and lead cross-functional projects and multiple deadlines.
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