Paid Media Specialist
New
V
VirtueStaffHospitality, surf retreats
Workable locations: Panama City, Panama, Panama. Mexico City, Mexico. Bogotá, Bogota, Colombia. Nicaragua. Ecuador. CubaContractSenior
Salary not disclosed
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Job Details
- Languages
- Spanish bilingual required.
- Experience
- 3–5+ years of dedicated experience in paid media buying
- Required Skills
- A/B testing
Requirements
- Have 3–5+ years of dedicated experience in paid media buying.
- Bring specialist-level expertise in Facebook and Instagram advertising ecosystems.
- Be able to build, manage, and optimize performance campaigns independently using strict KPI tracking, including CAC, conversion rates, and ROI.
- Have experience converting raw visual assets into performance-driven ad creative.
- Have deep knowledge of Meta Ads Manager, audience targeting, conversion tracking, and campaign analytics.
- Have strong organizational skills and self-accountability.
- Be able to collaborate directly with business founders without requiring micromanagement.
- Be bilingual in Spanish.
Responsibilities
- Plan, build, launch, and manage performance-focused campaigns across Facebook and Instagram.
- Reverse-engineer booking and revenue targets to determine lead volume, customer acquisition costs, and conversion benchmarks.
- Monitor, analyze, and optimize campaign KPIs, conversion rates, and acquisition efficiency.
- Execute structured split-testing and A/B testing for campaign structures, ad copy, and creative variations.
- Transform raw photo and video assets into ad creative variations designed to drive bookings.
- Build and operationalize the paid media acquisition framework before campaign launches and maintain ongoing performance tuning.
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