Lifecycle Marketing Automation Specialist
New
P
PadSplitLifecycle marketing automation
Anywhere In South AmericaContractMiddle
Salary25,000 - 30,000 USD per year
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Job Details
- Experience
- 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation
- Required Skills
- SQLRESTful APIsA/B testing
Requirements
- Have 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation.
- Have a track record of building workflows from scratch.
- Have direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
- Have working knowledge of SQL or platform segmentation engines to query audience tables, validate host event data, and build targeted segments.
- Be familiar with REST APIs, JSON payloads, and webhooks for understanding event mappings and automated flow triggers.
- Be able to communicate technical requirements effectively with Product and Data teams.
- Have practical experience with scripting such as Liquid syntax, AMPscript, or basic JavaScript for conditional logic and personalized content.
- Have functional knowledge of HTML/CSS for editing and troubleshooting responsive email templates.
- Have experience conducting A/B tests and interpreting results.
- Be able to manage multiple tasks and deadlines in a fast-paced environment.
Responsibilities
- Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels.
- Monitor and maintain automation flows to support consistent campaign delivery and performance.
- Manage Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM to support data flow, segment syncs, lead scoring, and campaign triggers.
- Troubleshoot HTML and CSS issues in communications across devices and platforms.
- Conduct A/B testing and experimentation to improve engagement and campaign performance.
- Analyze performance data and generate insights to improve marketing strategies.
- Collaborate with creative and cross-functional teams to refine campaign content and visuals.
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