CRO / Landing Page Optimization Specialist
E
Entrepreneur CooperativeDigital marketing
Source API remote eligibility restrictions: Chile, U.S. business hoursContract
Salary4,000 USD per month
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Job Details
- Languages
- Professional English required
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Have professional experience in conversion rate optimization, landing-page optimization, or funnel optimization.
- Bring strong hands-on experience with lead-generation funnels.
- Demonstrate an ability to improve landing-page and funnel conversion performance.
- Have hands-on experience designing, executing, and analyzing A/B tests.
- Understand conversion psychology, user behavior, and persuasive messaging.
- Be able to analyze marketing, funnel, and conversion data and identify customer-journey friction.
- Have strong analytical and problem-solving skills.
- Be able to explain testing hypotheses, findings, and recommendations clearly.
- Have professional English communication skills.
- Be able to work independently in a fully remote environment.
- Preferred: experience with landing-page builders, funnel platforms, CMS tools, web analytics, or behavioral analytics platforms.
- Preferred: familiarity with heatmaps, session recordings, click tracking, Google Analytics, Microsoft Clarity, Hotjar, VWO, Optimizely, Unbounce, or Webflow.
Responsibilities
- Build and optimize landing pages designed to generate qualified leads.
- Analyze user behavior throughout the conversion funnel and identify friction points.
- Develop data-driven hypotheses to improve landing-page and funnel performance.
- Plan, launch, and evaluate A/B and multivariate tests.
- Optimize headlines, messaging, calls to action, page structure, forms, and layouts.
- Analyze conversion data and prioritize experiments based on potential business impact.
- Review heatmaps, session recordings, funnel analytics, and behavioral data to identify opportunities.
- Collaborate with copywriters, designers, paid media specialists, marketers, and other stakeholders.
- Document test results, insights, and learnings, and apply successful findings across campaigns and funnels.
- Maintain an experimentation roadmap and testing backlog, and help develop scalable CRO frameworks.
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