Senior Paid Ads & Funnel Specialist
New
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JobgetherPerformance marketing
Remote work opportunity available worldwide, with India-based candidates eligible., 9:00 AM–2:00 PM CST, Monday through FridayContractSenior
Salary not disclosed
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Job Details
- Languages
- Strong written English; professional English communication skills.
- Experience
- 3+ years of hands-on paid advertising experience
- Required Skills
- Google AnalyticsNotion
Requirements
- Have 3+ years of hands-on paid advertising experience managing performance-driven campaigns.
- Have advanced practical experience with Meta Ads Manager and solid hands-on experience with Google Ads.
- Have experience building and optimizing high-ticket funnels; experience with offers in the approximate $1,500–$5,000+ range is preferred.
- Have hands-on experience with GoHighLevel and familiarity with marketing automation and CRM workflows.
- Understand paid media metrics, campaign optimization, conversion tracking, and performance analysis.
- Have experience with Meta Pixel, Conversions API, GA4, and UTM tracking.
- Have strong written English for ad copy, reporting, SOP creation, and professional client communication.
- Be familiar with short-form video, UGC-style creative, creative testing, and hook development.
- Be familiar with Meta's Special Ad Category requirements, particularly for financial-services advertising.
- Have experience with Notion, Slack, Google Sheets, Excel, or comparable tools for documentation, communication, and reporting.
- Be available for the agreed schedule aligned with 9:00 AM–2:00 PM CST, Monday through Friday.
Responsibilities
- Manage and optimize Meta Ads and Google Ads campaigns, with potential future responsibility for TikTok Ads.
- Use campaign data to optimize audiences, creative, messaging, hooks, budgets, and campaign structures.
- Build and optimize high-ticket marketing funnels in GoHighLevel, including landing pages, application forms, checkout flows, and follow-up sequences.
- Monitor the lead journey from initial ad interaction through conversion, and resolve funnel or follow-up issues.
- Maintain and troubleshoot Meta Pixel, Conversions API, Google Analytics 4, and UTM tracking.
- Track campaign KPIs and prepare weekly performance reports.
- Develop and test ad copy, headlines, hooks, short-form video scripts, and UGC-style concepts.
- Create step-by-step SOPs in Notion for advertising, funnels, tracking, and recurring marketing processes.
- Support onboarding and training of future marketing team members.
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