Senior SEO Specialist
New
H
Hire OverseasABA therapy
LatAm, Philippines, Availability during US business hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEMrushAhrefs
Requirements
- Demonstrated success growing organic traffic and business results, ideally for healthcare, multi-location services, or local-services businesses.
- Strong technical SEO skills, including crawlability, indexation, schema, and site architecture.
- Deep local SEO experience, including Google Business Profiles, citations, and multi-market expansion.
- Experience building topic authority and content strategy in a regulated or trust-sensitive vertical.
- Proficiency with Google Search Console, GA4, and SEO tools such as Semrush or Ahrefs.
- Hands-on experience with AI search optimization (AEO and GEO), including structuring content for LLM citation and tracking AI search visibility.
- Experience with link building and digital PR.
- Conversion-oriented approach focused on qualified leads and business outcomes.
- Availability during US business hours.
Responsibilities
- Build and optimize city, state, service-area, and insurance landing pages, and develop a repeatable local SEO playbook for new markets.
- Manage Google Business Profiles, healthcare and autism directories, citations, reviews, rankings, and organic leads by market.
- Own technical SEO across crawling, indexing, site architecture, schema, redirects, sitemaps, and page performance, working with engineering to address blockers.
- Develop content strategy around parent searches for ABA therapy, insurance, diagnosis, and provider selection, with clinical review where appropriate and alignment with E-E-A-T principles.
- Improve visibility across ChatGPT, Google AI search, Perplexity, and Gemini by structuring content for search engines and LLM citations.
- Identify external sites and publications used by AI systems for autism and ABA-related questions, and build presence there.
- Earn relevant backlinks, directory placements, and expert mentions through link building and digital PR.
- Build and maintain a growth dashboard using Search Console, GA4, SEO tools, and AI search measurement, and report findings and investment priorities to leadership.
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